Good stories stick. They shape culture and get shared. In Kinyarwanda, these lasting stories are called Imigani, meaning proverbs. That's what we create, a grassroots lifestyle media platform celebrating Rwanda's creative industry and expanding across the continent. We double as a strategic partner offering B2B Creative Direction that transforms content into something editorial and genuinely engaging. We're building work we hope carries that same staying power.

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Cynthia Butare started Imigani in 2023 to bring her creative vision to life. She'd been working across copywriting, photography, video production, and project management, and realised these skills could come together as what she now calls Creative Direction. She wanted to amplify artists and their work, and figured a media platform would be the best way to do that, showcasing creativity while connecting audiences to what's happening culturally. The business was officially registered in 2024, and since then, Imigani has kept growing its reach and contribution to the creative scene.

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For creatives, we amplify, support, and recommend. We do this through a curated cultural calendar and a directory of spaces worth knowing about, creating content that captures lifestyle, culture, and creative expression. Every project gets thoughtful attention and storytelling that means something, reaching audiences locally and beyond.

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For brands, we guide, shape, and elevate. We do this through strategic planning and content execution, from visual identity and messaging to copywriting, campaigns, photography, and video. Every project becomes coherent and story-driven, creating narratives that feel intentional, memorable, and culturally connected.

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Two audiences, one editorial vision bringing cultural insight to every story we tell.

We're built on integrity, purpose, and commitment to authentic representation. We work with creatives, brands, and institutions to create a space where culture, creativity, and strategic thinking come together. We're documenting Rwanda's creative culture in stories we hope become the proverbs of tomorrow, the ones people reference, remember, and retell.